To inspire the world with a new connection to nature. We design products and experiences that fit seamlessly into everyone's life so we can make the world greener from the inside out.
Sustainability: We care about our planet and make sure we use our precious resources wisely.
Community: Connecting everyone back to nature.
Customer-first: We design products that consumers love.
Innovation: Delivering products and experiences that make plant care fun.
Authentic: Plants are our thing.